MSI Approach


MSI Announces Launch of New Wellness Program

ESSEX JUNCTION, Vt., January 25, 2011 – Media Solutions International (MSI), a healthcare communications agency, is pleased to announce the launch of the innovative NewHealthyMe wellness program and website,

Custom-built for Community Health System in Munster, IN, is an employee wellness website that provides information and resources to help the system's employees live healthier lives. The NHM program is far-reaching. It provides information across a range of topics, including medical screening, healthy eating, exercise and stress. In addition, the website allows an employee to track how their key health indicators have changed over time. The program also includes a Health Risk Assessment survey that can be used by the system to evaluate the health of the staff and to understand and recognize areas where employees need assistance to become healthier.

As an incentive to participate, employees earn points by completing activities, from monthly blood pressure screenings to yearly physicals, regular physical activity and much more. As users increase their points balance, they earn health insurance discounts. The more points they earn, the more they save.

"The feedback we have received from administrators and employees within our health system has truly been remarkable," said Vice President of Human Resources Anthony Ferracane. "Before consulting with MSI, we had roughly 70 participants registered for our wellness program; since we launched we have over 1,400 employees participating. This program has really revitalized our whole approach to being healthy ourselves. Not only do our employees have the resources and tools they need to effectively manage their health goals, but we now have a real health-conscious culture in our organization. We are very proud of it."'s robust administrative tool allows wellness program managers to track and approve points, and report on points activities and survey results. provides employees with an engaging experience that keeps them coming back to the site, working toward living healthier lifestyles, and earning rewards at the same time.

MSI is a full-service communications agency with in-depth experience developing award-winning websites and marketing campaigns. Over the years, MSI has built a solid reputation as an industry leader by focusing on client needs, constructing effective strategic plans, creating innovative solutions, and delivering inclusive materials that speak to target audiences. Headquartered in the scenic green mountains of Vermont, MSI has offices located in Arizona, Florida, North Carolina, Wyoming and Michigan. For more information, please visit

Community Health System, Northwest Indiana’s largest integrated healthcare system, comprises three not-for-profit hospitals: Community Hospital in Munster, IN, St. Catherine Hospital in East Chicago, IN, and St. Mary Medical Center in Hobart, IN. The system oversees operation of 805-beds. For more information please go to